广告泛滥：世界杯每分钟9则广告引发的用户反感
问题概述
在 FIFA 世界杯等直播体育赛事中，广告被过度嵌入赛场、球衣、球场标志等各个环节，导致观众感受到广告泛滥、无法专注于比赛，并产生对广告监管、替代技术的诉求。
痛点标签
- 广告无处不在，甚至出现在球衣、球场标志和比赛画面中，导致观众感到被营销信息淹没
- 观众希望拥有技术手段自行检测或替换广告，以获得更清洁的观看体验
- 对营销的价值持否定态度，认为其对世界没有实质贡献
待验证问题
- 您是否曾尝试过使用技术手段屏蔽或替换广告？
- 您对‘计量广告合规’工具的兴趣程度如何？
- 您会为去广告或去品牌化的观看体验付费吗？
证据
原话 · @Anonymous
It's not only the World Cup, it's everything, everywhere, all the time. We are drowning in marketing messages. It's gross.
原话 · @Anonymous
I've been wondering about building counter ad technology. I think we recall there being some patents I saw sometime in the last handful of years that talked about swapping items out in a live show during reruns. But like why couldn't we just do that on our side and removing the items I assume we just pipe the HDMI in run some algorithms and then pipe it out. And I know I'm saying it as if it's trivial but if someone can write an algorithm to find existing things and swap them out it's the exact same thing except you just swap them out with a patch of the original scene for the original scene without whatever product placement I suppose.
原话 · @Anonymous
Marketing, the great value siphon. Marketing adds NOTHING of value of the world.
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